When we talk about innovation, we often think of radical innovations, those that have changed the course of humanity, such as the wheel, aviation, or the iPhone. However, beyond the marketing argument, innovation can take many forms and we encounter it on a daily basis. Types of innovation Let’s talk about the four types of […]
Switzerland retains first place in terms of innovation
For the tenth consecutive year, Switzerland has been crowned champion in terms of innovation according to the ranking established by the World Intellectual Property Organization (WIPO). Switzerland is, for the tenth consecutive year at the top of the ranking establish by the World Intellectual Property Organization (WIPO). Published annually by WIPO, the Global Innovation Index […]
Be aware of path dependency
Have you ever wondered why all cameras look the same? This psychological bias is called path dependency. Definition Path dependency is the impact that past decisions have on future decisions. In other words, some past choices that used to make sense then may be perpetuated, even though they are no longer useful. The case of […]