Have you heard of the creative method called the 3 Disney Chairs ? What is it exactly ? How to use it? We all know Mr. Walt Disney and his artwork, which was part of our childhood (even for some of us part of our adulthood). Stories, full of imagination and creativity, yet how did […]
Visual Thinking
Where does Visual Thinking come from and what is it useful for ? Can we really use it within a company ? As many other techniques, Visual Thinking can be applied during the Design Thinking. In addition to that, it is comparable (even complementary) to the Mind Mapping, which is also a visual approach. The […]
Mind Mapping
What is Mind Mapping How to proceed to make it efficient in entreprise ? Mind Mapping became really popular in the 70s’, when it was introduced by the psychologist / author Mr. Tony Buzan. It is based on theories related to the functions of our brain and our habits. This approach is a visual way […]
Formulate the right Creative Questions
How to formulate the right questions, when developing a project ? The topic of today is to learn to formulate the right questions when applying the Design Thinking process, which means when developing a product/service in a collaborative way. Remember that those questions are shaped differently depending on their utility. In other words, you do […]
Design Thinking
Companies often talk about the term design thinking, but is it as useful as we think ? How does it work ? It was a time when most products sold in stores were designed and produced, without really answering any clients’ need. in other words, the producers would create something, and then associate it to […]
Brainstorming
What is Brainstorming ? Is it really useful for entreprises ? How to make it a positive, fun and efficient process ? Brainstorming is a collaborative method of gathering an important amount of ideas in a project / defined topic. This allows to achieve more innovative results during the product development process, or when a […]