What is Mind Mapping How to proceed to make it efficient in entreprise ? Mind Mapping became really popular in the 70s’, when it was introduced by the psychologist / author Mr. Tony Buzan. It is based on theories related to the functions of our brain and our habits. This approach is a visual way […]
Formulate the right Creative Questions
How to formulate the right questions, when developing a project ? The topic of today is to learn to formulate the right questions when applying the Design Thinking process, which means when developing a product/service in a collaborative way. Remember that those questions are shaped differently depending on their utility. In other words, you do […]
Design Thinking
Companies often talk about the term design thinking, but is it as useful as we think ? How does it work ? It was a time when most products sold in stores were designed and produced, without really answering any clients’ need. in other words, the producers would create something, and then associate it to […]
Brainstorming
What is Brainstorming ? Is it really useful for entreprises ? How to make it a positive, fun and efficient process ? Brainstorming is a collaborative method of gathering an important amount of ideas in a project / defined topic. This allows to achieve more innovative results during the product development process, or when a […]