Posalux AG, marketing, 2019
In 2018, Think2Make supported Posalux’s business development team in improving the marketing strategy for its SACE technology (Spark Assisted Chemical Engraving). In other words, we defined a unique selling proposition to stand out from the competition: in marketing, the USP.
“how can we create a dynamism and alchemy to identify the right value proposition for a new technology ? it's the challenge Think2Make stepped up to. Sedat was able to help us all along this workshop, thanks to his expertise and competences. It has allowed us not only to have a wonderful day, but to create a great value proposition for our new technology.”
A USP shows what makes a product unique for its target group and gives it a clear position in the market.
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